CARLO BELLAVITE PELLEGRINI
Editore: Third Millenium Publishing
The history of Pirelli crosses three centuries, a remarkable period of time, even for a long-lasting corporation. This extensive study by Professor Carlo Bellavite Pellegrini explore the corporate values and the managers’ profiles which made this extraordinary outcome possible The book describes the corporate history of Pirelli, from the incorporation and the establishment of the first factory in Milan in 1872 through rapid international development, up to its current status as a multinational corporation with 22 factories in 13 different countries around the world. It tells a story of entrepreneurs, managers, engineers, corporate researchers and workers who all contribute to a strong corporate identity that has endured over a significant period of time. Pirelli’s continuous emphasis on the areas of research, innovation and development, together with its investment in its employee are the key ingredients that explain its lasting corporate success. The volume illustrates and describes the reasons for Pirelli’s investment in optical fibres and in telecommunications, which help make it the global player in the tyres sector that it is today. In his analysis of the historical events that have shaped Pirelli, the author has had exclusively access to the archives of the Pirelli Foundation, the public and private correspondence and records of some of the protagonists, and the private diaries of Carlo Azeglio Ciampi, former Italian President.